MKT501 – Marketing Management Assignment-02

Personal Selling
Personal selling means to selling of produce or service directly to the customers by using sale force face to face at different places. Sales man meet customers at their location and promote and sell their product by provide information of the product they wants to sell.
Customers
Personal selling provides an advantage to the company in finding new customers and obtaining feedback of existing customers directly. Because in Direct selling or personal selling company and customers are linked directly so they can easily satisfied the customer need according to their expectation by offering them quality good. This thing builds strong relationship between customers and company and creates loyalty about the product. So that
Business firms
Personal selling for a company for business firms have advantage of reduced marketing expenses for the business. Personal selling helps the business to find and get the attention of prospective customers directly without any intermediary, which is more beneficial for a business to create long lasting relationship and loyalty towards their product or services. The firms are directly communicates to their customers so they easily fulfill their requirement, need and can rectify their complaints if any.
Society
Contribution of Personal selling in a society is that sales person get the information from the society about the firms products and services, they also get new ideas and feedback from the society and tries to fulfill the needs of customer by offering them products or services which are according to their needs/ wants.