Personal Selling
Personal selling means to selling of produce or service directly to the customers by using sale force face to face at different places. Sales man meet customers at their location and promote and sell their product by provide information of the product they wants to sell.
Customers
Personal selling provides an advantage to the company in finding new customers and obtaining feedback of existing customers directly. Because in Direct selling or personal selling company and customers are linked directly so they can easily satisfied the customer need according to their expectation by offering them quality good. This thing builds strong relationship between customers and company and creates loyalty about the product. So that
Business firms
Personal selling for a company for business firms have advantage of reduced marketing expenses for the business. Personal selling helps the business to find and get the attention of prospective customers directly without any intermediary, which is more beneficial for a business to create long lasting relationship and loyalty towards their product or services. The firms are directly communicates to their customers so they easily fulfill their requirement, need and can rectify their complaints if any.
Society
Contribution of Personal selling in a society is that sales person get the information from the society about the firms products and services, they also get new ideas and feedback from the society and tries to fulfill the needs of customer by offering them products or services which are according to their needs/ wants.
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MKT501 – Marketing Management Assignment-01
Answer:
While introducing a product in a market many factors are considered that are:-
Product Decisions:
Being a market manager of food supplement company, our product should be according to need of our target market. Our product would be a quality product. It will be fresh and highly hygienic. Brand Name of our product will be “Farm Fresh” it will demonstrate the quality and freshness in our product.
Pricing Decisions
I shall consider the Pricing decision of our product as under:-
Price of our product will be very affordable and it will be according to the quality of our product because we are providing a quality product to our potential customers so we will charge the cost of our product according to that. Price is only item in the marketing mix which produces revenue therefore it will be consider very deeply and will be fixed accordingly so that we have not to face the loss in the sales for our company and keeping in view the customer’s willingness to pay for our product. I will consider the skimming pricing strategy for our product so that it can cover a wider target market.
Placement Decisions:
Placement decision means the how the organization launch its product in the market or offers its products to potential buyers of the product, being a Marketing Manager of a food supplement company I shall distribute our product by the placing it to super store in the posh areas of Lahore i.e DHA, Gulberg, Model Town, Garden Town, Bahria Town etc and own retail stores because our potential/ target customers are available in these areas. We will provide free home delivery service of our products to our regular customer.
Promotion Decisions
Promotion plays an important part in the marketing of any product. Being a Marketing Manager of a food supplement Company, I shall inform our target market about the product we are offering to them by the following ways so that we can acquire positive response from customers:-
By advertising our product
By offer discount for bulk purchase.
By using Public relations & publicity
By fixing Marketing communications budget
While introducing a product in a market many factors are considered that are:-
Product Decisions:
Being a market manager of food supplement company, our product should be according to need of our target market. Our product would be a quality product. It will be fresh and highly hygienic. Brand Name of our product will be “Farm Fresh” it will demonstrate the quality and freshness in our product.
Pricing Decisions
I shall consider the Pricing decision of our product as under:-
Price of our product will be very affordable and it will be according to the quality of our product because we are providing a quality product to our potential customers so we will charge the cost of our product according to that. Price is only item in the marketing mix which produces revenue therefore it will be consider very deeply and will be fixed accordingly so that we have not to face the loss in the sales for our company and keeping in view the customer’s willingness to pay for our product. I will consider the skimming pricing strategy for our product so that it can cover a wider target market.
Placement Decisions:
Placement decision means the how the organization launch its product in the market or offers its products to potential buyers of the product, being a Marketing Manager of a food supplement company I shall distribute our product by the placing it to super store in the posh areas of Lahore i.e DHA, Gulberg, Model Town, Garden Town, Bahria Town etc and own retail stores because our potential/ target customers are available in these areas. We will provide free home delivery service of our products to our regular customer.
Promotion Decisions
Promotion plays an important part in the marketing of any product. Being a Marketing Manager of a food supplement Company, I shall inform our target market about the product we are offering to them by the following ways so that we can acquire positive response from customers:-
By advertising our product
By offer discount for bulk purchase.
By using Public relations & publicity
By fixing Marketing communications budget
CONFLICT MANAGEMENT (HRM624) Assignment 02
Now being the student of Conflict Management consider the types of power in relationship domain, which type of power can play the most effective role in resolving the conflict if you consider yourself in place of:
a) Mr. Ali
b) Mr. Shakeel
Give logical reasons to support your choice in both positions.
a) Mr. Ali will use the coercive power because he has the ability to withhold his shop from Mr. Shakeel, If Mr. Shakeel will not pay outstanding amount, Mr. Ali can threaten that he will withheld his shop. Mr Shakeel is not ready to loss reputation of shop and good location of the shop.
b) Mr. Shakeel will use the referent power because he is elder to Mr. Ali
a) Mr. Ali
b) Mr. Shakeel
Give logical reasons to support your choice in both positions.
a) Mr. Ali will use the coercive power because he has the ability to withhold his shop from Mr. Shakeel, If Mr. Shakeel will not pay outstanding amount, Mr. Ali can threaten that he will withheld his shop. Mr Shakeel is not ready to loss reputation of shop and good location of the shop.
b) Mr. Shakeel will use the referent power because he is elder to Mr. Ali
IT430 Assignment Solution
IT430 Assignment Solution
Q1: Write down the functionality of Hub, Bridges, Routers, Repeaters and Switches; also write down on which layers of OSI model these network devices work? [5*2 = 10]
Name Functionality OSI Model Layer
Hub Provide central connection point for LAN computers. Physical layer
Bridges It is combination of software and hardware having own operating system, helps in conservation of network bandwidth. Bridges physically chopped up large network into small segments. Data link layer
Routers Routers are combination of software and hardware to forward data packets on the network. These are more efficient and sophisticated. It logically divide network into small segments, i.e subnets on the basis of IP addressing scheme. Network Layer
Repeaters It regenerates and amplifies the received signals. Physical layer
Switches It is also combination of software and hardware. It have own operating system, switches also increase the bandwidth of network. It virtually divide network into small segments, i.e VLANs. Data link layer
Q2: Perform the conversions [5*2 = 10]
(a) 110 Decimal to Binary
2 110
2 55 0
2 27 1
2 13 1
2 6 1
2 3 0
1 1
Decimal to Binary
110 = 1101110
(b) 10011000 Binary to Decimal
20*0 + 21*0 + 22*0 + 23*1 + 24*1 + 25*0 + 26*0 + 27*1
= 0+0+0+8+16+0+0+128
= 152
(c) 11011100 Binary to Decimal
20*0 + 21*0 + 22*1 + 23*1 + 24*1 + 25*0 + 26*1 + 27*1
= 0+0+4+8+16+0+64+128
= 220
(d) 11111100 Binary to Decimal
20*0 + 21*0 + 22*1 + 23*1 + 24*1 + 25*1 + 26*1 + 27*1
= 0+0+4+8+16+32+64+128
= 252
(e) 3009 Decimal to Binary
2 3009
2 1504 1
2 752 0
2 376 0
2 188 0
2 94 0
2 47 0
2 23 1
2 11 1
2 5 1
2 2 1
1 0
3009 = 101111000001
Q1: Write down the functionality of Hub, Bridges, Routers, Repeaters and Switches; also write down on which layers of OSI model these network devices work? [5*2 = 10]
Name Functionality OSI Model Layer
Hub Provide central connection point for LAN computers. Physical layer
Bridges It is combination of software and hardware having own operating system, helps in conservation of network bandwidth. Bridges physically chopped up large network into small segments. Data link layer
Routers Routers are combination of software and hardware to forward data packets on the network. These are more efficient and sophisticated. It logically divide network into small segments, i.e subnets on the basis of IP addressing scheme. Network Layer
Repeaters It regenerates and amplifies the received signals. Physical layer
Switches It is also combination of software and hardware. It have own operating system, switches also increase the bandwidth of network. It virtually divide network into small segments, i.e VLANs. Data link layer
Q2: Perform the conversions [5*2 = 10]
(a) 110 Decimal to Binary
2 110
2 55 0
2 27 1
2 13 1
2 6 1
2 3 0
1 1
Decimal to Binary
110 = 1101110
(b) 10011000 Binary to Decimal
20*0 + 21*0 + 22*0 + 23*1 + 24*1 + 25*0 + 26*0 + 27*1
= 0+0+0+8+16+0+0+128
= 152
(c) 11011100 Binary to Decimal
20*0 + 21*0 + 22*1 + 23*1 + 24*1 + 25*0 + 26*1 + 27*1
= 0+0+4+8+16+0+64+128
= 220
(d) 11111100 Binary to Decimal
20*0 + 21*0 + 22*1 + 23*1 + 24*1 + 25*1 + 26*1 + 27*1
= 0+0+4+8+16+32+64+128
= 252
(e) 3009 Decimal to Binary
2 3009
2 1504 1
2 752 0
2 376 0
2 188 0
2 94 0
2 47 0
2 23 1
2 11 1
2 5 1
2 2 1
1 0
3009 = 101111000001
MGT602 Entrepreneurship Assignment 02
a. What could Tanveer have done to avoid this situation?
Solution:-
First of all, Tanveer should diagnose the actual problem and should sort out accordingly after understanding it. He should hire a specialized/ skill worker how could work and analysis the problems on behalf of Mr. Tanveer. He could monitor the business and should keep proper check and balance for all the operations and transaction of business. If He had sound knowledge of business and duly interactive with the business activities. It is hoped the situation would be different in that situation. He should have proper knowledge, which should be updated or should employed his own agent, how may inform about the business activities on the regularly or has parallel setup for activities alerts.
b. What are his options after the fact?
Solution:-
After disclose of the fact that Mr Partab Singh was diverting company resources for personal use, even taking some of the construction material purchased by the company and using it to build his own house. It is first option for Mr Tanveer to negotiate with Mr Partab Singh for the recovery of losses faced by the business after using it for personal purposes. If the process of negotiation seems to be unfruitful he should use the mediation for this purpose who can force Mr Partab singh to payback the amount used by Mr Partab Singh. Other type of dispute resolution techniques are time consuming and expensive too.
Solution:-
First of all, Tanveer should diagnose the actual problem and should sort out accordingly after understanding it. He should hire a specialized/ skill worker how could work and analysis the problems on behalf of Mr. Tanveer. He could monitor the business and should keep proper check and balance for all the operations and transaction of business. If He had sound knowledge of business and duly interactive with the business activities. It is hoped the situation would be different in that situation. He should have proper knowledge, which should be updated or should employed his own agent, how may inform about the business activities on the regularly or has parallel setup for activities alerts.
b. What are his options after the fact?
Solution:-
After disclose of the fact that Mr Partab Singh was diverting company resources for personal use, even taking some of the construction material purchased by the company and using it to build his own house. It is first option for Mr Tanveer to negotiate with Mr Partab Singh for the recovery of losses faced by the business after using it for personal purposes. If the process of negotiation seems to be unfruitful he should use the mediation for this purpose who can force Mr Partab singh to payback the amount used by Mr Partab Singh. Other type of dispute resolution techniques are time consuming and expensive too.
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